POWERING PERFORMANCE

Powering Performance was a sub-brand of Sodexo, which consisted of a logo and three colours. The brand needed not only a 'facelift', but to be fully expanded into a full brand, with a complexe brand system, to include icons, illustrations, secondary FuellUp sub-brand development, along with extensive guidelines regarding imaging, tone, iconography, pattern usage and more.

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Complete Brand Design & Extensive Brand Guidelines (60 pages) | Spring 2023